Xiaomi arrives in Spain to respond to the "great demand"


Xiaomi arrives in Spain to respond to the "great demand"



The Chinese technology company will open two stores in Madrid in November and market their products online | Even without sales channel so far, it is the fourth best-selling mobile brand in Spain



The dream of many lovers of gadgets has come true. They have been buying Xioami products through intermediaries for years, making the multinational the fourth best-selling mobile brand in Spain -even above Apple and only behind Samsung, Huawei and BQ-, according to figures from Kantar Worldpanel . As of November, they will be able to do it officially and with all the guarantees.

With these good figures on the table, Xioami disembarks in Spain as revealed in several tweets published this week in which he says: "Hello Spain." In addition, the company has confirmed to the media that its big launch event will be next November 7 in Madrid.


Xiaomi is able to sell products that are highly valued by its customers at very competitive prices . This is the case of the Mi Band sports bracelet launched in July 2014 and of which they have already sold 30 million units worldwide.


Or My Robot Vacuum, a vacuum Roomba type but which is sold for about 250 euros. In the mobile market, in September they announced the Xiaomi Mi Mix 2 , a high-end all-screen and a polished design, 6 GB of RAM and up to 256 GB of storage. All for 3,300 yuan, about 420 euros.


And although it is not yet known what products will reach the Spanish stores or at what price , sources close to the company assure this newspaper that they will be "very competitive". How do they get profitable to their products with these prices ?: "Direct sales to the consumer", without intermediaries, through e-commerce . "Prices can go down a lot if you reduce investment in marketing and advertising and you rely on other channels like Facebook," the same sources explain.

One of the few certainties is that they will sell their Redmi Note 5A Prime phone in the La Vaguada store, to be understood by the image of the vinyls that cover the façade of the premises. This was revealed by a user last week

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